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The international CUBITUS project aims at investigating the growth market of senior tourism, its trends and potentials, as well as the needs of the target groups. In close partnerships between science and industry, between universities and regional tourism businesses, a consulting and guidance model is being developed. The aim is to combine the scientific know-how in the field of tourism and to integrate this in a form of pilot consulting models in private companies. Know- how is to be transferred from science to industry, in close cooperation and strategic partnerships between e.g. universities and hotels. CUBITUS aims to focus on senior tourism but in its close connection between science and business, it provides completely new and innovative approaches for further developments in this tourism area.