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The current trends in the formation and support of the concept of sustainable development of tourism are considered. The urgency of the issue is due to the crisis in the tourism industry and the search for new strategies for the development of tourism.The influence of indicators of tourist reputation and ratings of the world's authoritative tourist portals on the choice of consumers has been revealed. New models and trends in the tourism sector are summarized.It was concluded that the marketing strategies of sustainable tourism are formed in the direction of achieving quantitative and qualitative changes that ensure the transition to a higher level of balance of economic, social and environmental development of the tourism industry.

sustainable development of tourism; marketing strategies; tourist; travel company; development trends in tourism